A marketing public relations plan for Jollibee Foods Corporation

Jollibee, which started as small ice cream parlor is currently the No. 1 fast food chain in the Philippines. There is no doubt about the success of Jollibee wherein every Filipino is able to recognize Jollibee through its well-known logo and established name. In spite of its huge success, Jollibee c...

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Bibliographic Details
Main Authors: Co, Katherine, Dizon, Jennifer, Roque, Donna
Format: text
Language:English
Published: Animo Repository 2007
Subjects:
Online Access:https://animorepository.dlsu.edu.ph/etd_bachelors/17595
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Institution: De La Salle University
Language: English