Unilever RFM Ice Cream Inc.: A marketing plan for the Selecta Fun Tub Ice Cream

• Main Authors: Gallegos, Jesus Christopher C., III, Gulfan, Angela Marie E., Jimenez, Marie Angeli R.
• Format: text
• Language: English
• Published: Animo Repository 2005
• Subjects: Marketing
• Online Access: https://animorepository.dlsu.edu.ph/etd_bachelors/17606
• Institution: De La Salle University

Ice cream is classified into two types: bulk and novelties. Bulk ice creams are those that come in one gallon, half gallon, tubs and print. Meanwhile, novelties and impulse products are those in sticks, cups, sandwiches and cones. The primary target market of Selecta being the market leader of ice c...