A marketing plan for Campus Radio 97.1 DWLS-FM

• Main Authors: Angeles, Emmanuel D., Gapuz, Jennie Lyn A., Valencia, Rica-Zsarie DLS
• Format: text
• Language: English
• Published: Animo Repository 2004
• Subjects: Marketing
• Online Access: https://animorepository.dlsu.edu.ph/etd_bachelors/17613
• Institution: De La Salle University

Music is manifested in the totality of human sagacity. Music, being played through a radio, a medium of communication, the radio became a fragment of one's culture. Along with the media, it plays a vital role in the growth of societal participation. And because media has indeed achieved sophist...