A marketing plan for JanSport's Campus Bags Collection

JanSport Philippines is under the company Uniglobe Travelware Co. Inc. which belongs to Primer Group of Companies. It is among a roster of lifestyle brands that Primer Group of Companies distributes throughout the Philippines. The license of being the exclusive distributor of JanSport in the Philipp...

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Bibliographic Details
Main Authors: Escalante, James Ray A., Limyuen, Abigail Aram O.
Format: text
Language:English
Published: Animo Repository 2010
Subjects:
Online Access:https://animorepository.dlsu.edu.ph/etd_bachelors/18151
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Institution: De La Salle University
Language: English