A marketing plan for gadgets magazine

• Main Authors: Aganon, Alexis Anthony, Santos, Leonilo, Jr.
• Format: text
• Language: English
• Published: Animo Repository 2003
• Subjects: Marketing
• Online Access: https://animorepository.dlsu.edu.ph/etd_bachelors/17626
• Institution: De La Salle University

Great Minds Incorporated was established in 1999 to provide high-quality and services for customers in all types of media. Its first product is Gadgets Magazine, a glossy upscale publication featuring the latest products in information technology, audio/video, telecommunications, sports, health and fitness, among others. It aims to help the reader discern which among the vast array of devices, tools, inventions and contraptions would truly be beneficial for him or her. The potential of Gadgets to be successful in its field is very high, so a marketing plan was formulated to increase the popularity and readership of the magazine with the most minimal expense. It significantly considered its mission to produce high-quality broadcast materials for wholesome entertainment and education of the public. The marketing strategy aims to increase sales of the magazines and gain recognition as a technology and lifestyle magazine. The goals of the Marketing Plan are to strengthen the readership status of Gadgets and further enhance the product to give the readers a better value for their money. In order to achieve these goals, the group formulated various programs such as special travel packages, freebies and organization of events to make the magazine known to the public. Overhead costs of the magazine would be very minimal since the sponsors and advertisers will shoulder most of the costs and expenses.