An integrated marketing communications plan for Entrepinoy Volunteers Foundation, Incorporated

Entrepinoy Volunteers Foundation Inc. is a non-stock non-profit organization that provides consultation primarily for the SME's. Currently EVFI's means of promoting its services is only by word of mouth. This is due to the limited budget and lack of sponsors to fund the increasing need in...

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Main Authors: Barrameda, Ma. Donna Riane, Bendijo, Chris Noel, Delleopac, Riane
Format: text
Language:English
Published: Animo Repository 2003
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Online Access:https://animorepository.dlsu.edu.ph/etd_bachelors/17635
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Institution: De La Salle University
Language: English
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spelling oai:animorepository.dlsu.edu.ph:etd_bachelors-181482021-11-29T06:15:06Z An integrated marketing communications plan for Entrepinoy Volunteers Foundation, Incorporated Barrameda, Ma. Donna Riane Bendijo, Chris Noel Delleopac, Riane Entrepinoy Volunteers Foundation Inc. is a non-stock non-profit organization that provides consultation primarily for the SME's. Currently EVFI's means of promoting its services is only by word of mouth. This is due to the limited budget and lack of sponsors to fund the increasing need in addressing the problems of the SME's. EVFI aims to increase awareness of the target market by using the most appropriate medium that would reach a large number of the target market concurrently disseminating the right information about the services that EVFI provides. In this study, the researchers recommend a combination of print and radio vehicles because of its high reach and frequency. Total costs may be lessened because press release is for free as well as selected radio interviews. Because SME's comprise at least 90% of the total establishments in the county as well as a positive perception towards management consultancy firms, the researchers see that there is indeed a big market and an existing demand for management consultation. The brand personality of advertising will be direct, quality oriented and may have a strong impact to its audience. Giving more emphasis on the quality and low cost service fee, which is basically not for profit but for operations, purposes. The print media campaign is concentrated on local newspapers such as the Bulacan Herald, The Reflector, and the Bulacan Times for the province of Bulacan. For the city of Antipolo, the campaign medium will be the ACH-Newsletter. The Entrepinoy magazine will also be utilized in addition to the local newspaper campaign. On the other hand, non-traditional media posters, flyers, website, year calendar and desk clocks. The campaign will mainly be evaluated based on the market-awareness of the foundation as well as the increase in number of clients. Aside from these, the foundation will consistently conduct surveys and interviews with the target market in order to assess towards the campaign as well as coordinate changes in the demand of the market. 2003-01-01T08:00:00Z text https://animorepository.dlsu.edu.ph/etd_bachelors/17635 Bachelor's Theses English Animo Repository Marketing
institution De La Salle University
building De La Salle University Library
continent Asia
country Philippines
Philippines
content_provider De La Salle University Library
collection DLSU Institutional Repository
language English
topic Marketing
spellingShingle Marketing
Barrameda, Ma. Donna Riane
Bendijo, Chris Noel
Delleopac, Riane
An integrated marketing communications plan for Entrepinoy Volunteers Foundation, Incorporated
description Entrepinoy Volunteers Foundation Inc. is a non-stock non-profit organization that provides consultation primarily for the SME's. Currently EVFI's means of promoting its services is only by word of mouth. This is due to the limited budget and lack of sponsors to fund the increasing need in addressing the problems of the SME's. EVFI aims to increase awareness of the target market by using the most appropriate medium that would reach a large number of the target market concurrently disseminating the right information about the services that EVFI provides. In this study, the researchers recommend a combination of print and radio vehicles because of its high reach and frequency. Total costs may be lessened because press release is for free as well as selected radio interviews. Because SME's comprise at least 90% of the total establishments in the county as well as a positive perception towards management consultancy firms, the researchers see that there is indeed a big market and an existing demand for management consultation. The brand personality of advertising will be direct, quality oriented and may have a strong impact to its audience. Giving more emphasis on the quality and low cost service fee, which is basically not for profit but for operations, purposes. The print media campaign is concentrated on local newspapers such as the Bulacan Herald, The Reflector, and the Bulacan Times for the province of Bulacan. For the city of Antipolo, the campaign medium will be the ACH-Newsletter. The Entrepinoy magazine will also be utilized in addition to the local newspaper campaign. On the other hand, non-traditional media posters, flyers, website, year calendar and desk clocks. The campaign will mainly be evaluated based on the market-awareness of the foundation as well as the increase in number of clients. Aside from these, the foundation will consistently conduct surveys and interviews with the target market in order to assess towards the campaign as well as coordinate changes in the demand of the market.
format text
author Barrameda, Ma. Donna Riane
Bendijo, Chris Noel
Delleopac, Riane
author_facet Barrameda, Ma. Donna Riane
Bendijo, Chris Noel
Delleopac, Riane
author_sort Barrameda, Ma. Donna Riane
title An integrated marketing communications plan for Entrepinoy Volunteers Foundation, Incorporated
title_short An integrated marketing communications plan for Entrepinoy Volunteers Foundation, Incorporated
title_full An integrated marketing communications plan for Entrepinoy Volunteers Foundation, Incorporated
title_fullStr An integrated marketing communications plan for Entrepinoy Volunteers Foundation, Incorporated
title_full_unstemmed An integrated marketing communications plan for Entrepinoy Volunteers Foundation, Incorporated
title_sort integrated marketing communications plan for entrepinoy volunteers foundation, incorporated
publisher Animo Repository
publishDate 2003
url https://animorepository.dlsu.edu.ph/etd_bachelors/17635
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