A marketing plan for Animo Magazine

• Main Authors: Perez, Carla Nimfa, Quizon, Leynard, Sih, Adelene Hacy
• Format: text
• Language: English
• Published: Animo Repository 2000
• Subjects: Marketing
• Online Access: https://animorepository.dlsu.edu.ph/etd_bachelors/17649
• Institution: De La Salle University

ANIMO Magazine is a unique magazine that caters to La Sallians. It is a glossy magazine for La Sallians, by La Sallians, and about La Sallians. They are currently in operations for one and a half year and they have not yet reached their target readers as a whole. There are two ways in which ANIMO gets its income. The first one is through selling the magazines either by the distributions channels or by subscription. The second way is through selling advertising placements in the magazine. The goal of this paper is to establish ANIMO Magazine as a strong medium for advertisers to reach the readers of De La Salle University Community. The objectives are to increase the awareness, circulation, and subscribers and readers of ANIMO Magazines therefore giving advertisers more reasons to place their ads in ANIMO. To be able to achieve the goal, the group had proposed strategies and programs such as advertising in the La Sallian, a newspaper for the students inside the campus, and the Alumnews for the Alumni of De La Salle University Community. The group also proposed Sales Promotion Program to increase circulation within the said community. The Sales Promotion Program is basically giving out mugs and jackets for those who would be able to invite 3 to 10 subscribers. This requires an investments of around P103,000.00 but with a return of around 3 million if proposed program is to be implemented.