Advocacy marketing plan for the Department of Education, Culture and Sports

• Main Authors: Co, James, Cortez, Chris Ann, Tan, Harvey
• Format: text
• Language: English
• Published: Animo Repository 2001
• Subjects: Marketing
• Online Access: https://animorepository.dlsu.edu.ph/etd_bachelors/17652
• Institution: De La Salle University

Education is said to have the power to shape a country's economy, through the physical manpower and intellectual capacity of its citizenry. Education is an important factor in a country's economic success or downfall. Education has been an integral part of this country's history, starting with an informal one during the pre-Spanish period up to the present educational system handled by the Department of Education, Culture and Sports. A global initiative has been launched in the last decade to address the growing need of educating every member of the global community. It was called Education for All. When EFA was implemented in the Philippines, numerous problems were encountered concerning the education system in the country. Among these were high incidents of repetition and dropout students in contrast to the high participation rates in public schools. Another problem is the low mean percentage scores in achievement tests given by DECS. Problems also arose concerning the lack of classrooms, facilities and textbooks in public schools, both elementary and secondary. Through the years, parents and students were disenfranchised with the system that parents or students themselves did not value the importance of attending formal education. That is why child labor is now so rampant in our country. Our country is now facing an education crisis. In light with these problems, an advocacy marketing plan is prepared by the proponents to assist the Department of Education, Culture and Sports in achieving its objectives and effectively communicate its services to the public. The main objectives of the plan are: 1) To gain economic development on the main performance indicators of public elementary education, such as participation, dropout and cohort-survival rates. 2) To increase the quality of education in public elementary schools by achieving the EFA target mean percentage score of 65% in the National Elementary Achievement Test. 3) To communicate the services of DECS to persuade parents to allow their out-of-school children to attend formal education, if not in private schools, then in public schools and 4) To convince parents that public elementary education is a valuable investment for their children to have a brighter future and become productive citizens situation of the country. The proponents formulated strategies that will improve the current situation of public elementary education. There are programs and projects that are planned to be co-sponsored with private companies to reach the plans objectives. Communication strategies are planned to impart the free education that the department is providing the public. This will also gain a positive perception on education and on the department as a whole. Proper implementation of the plan together will unceasing monitoring of actions will yield developments on the performance indicators of Education, thus giving the initiative of DECS and it mission for Education for all3 stamp of absolute success.