An integrated marketing communications program for the Chinese Christian Community Bible
In an unusually restricted environment, this program aims to promote the message of Christ through the Chinese Christian Community Bible in the People's Republic of China. The entire program has two main objectives: first, to advocate the frequent reading of the Bible second, to raise funds fo...
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| Main Author: | |
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| Format: | text |
| Language: | English |
| Published: |
Animo Repository
2002
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| Subjects: | |
| Online Access: | https://animorepository.dlsu.edu.ph/etd_bachelors/17655 |
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| Institution: | De La Salle University |
| Language: | English |
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