A proposed marketing plan for Liquorpops

• Main Authors: Alcancia, Angelica, Limchu, Christina Marrie, Narvadez, Rachelle
• Format: text
• Language: English
• Published: Animo Repository 2003
• Subjects: Marketing
• Online Access: https://animorepository.dlsu.edu.ph/etd_bachelors/17660
• Institution: De La Salle University

Marketing and manufacturing of beer and other liquor products has become a lucrative industry in the Philippines. In occasions such as parties, fiestas, weddings, baptismal rites, and the likes, the participation of liquor such as beer, in, rum, and brandy are always evident. This industry has created a lifestyle by becoming part of the bloodstream of the Filipino culture, seen in advertisements, sports, language, leisure, and events, becoming an important aspect of the Filipino merry-making activities. It has grown to be an essential ingredient in fiestas, birthdays, and parties. Even there is no special event, a lot of Filipino hang out together to enjoy and drink their favorite alcoholic beverages. Thus, a new and innovative product after research and manufacturing is created Liquorpops: The Frozen alcohol which adds flavor to your spirit's is a new and exciting product in the alcoholic beverage industry, to give the market the first frozen liquor from Australia, with a 6.5% alcohol content, just the right mixture of alcohol and flavor. Its mixture of flavors and spirits will give the market a new and exciting choice the next time they buy their alcoholic beverage in bars and liquor stores. Various strategies, programs, and measures for the marketing and distribution of the product are discussed in the following chapters. Liqourpops is to be made available in the country to extensively reach its market. The projected budget for the proposed marketing plan for Liqourpops will be P 7,106,234.00 for a period of five years. The product has already established itself in other Asian countries such as Japan, Singapore, and Hong-Kong, and now, it has found its ways to the Philippines market.