A proposed marketing plan for Liquorpops

• Main Authors: Alcancia, Angelica, Limchu, Christina Marrie, Narvadez, Rachelle
• Format: text
• Language: English
• Published: Animo Repository 2003
• Subjects: Marketing
• Online Access: https://animorepository.dlsu.edu.ph/etd_bachelors/17660
• Institution: De La Salle University

Marketing and manufacturing of beer and other liquor products has become a lucrative industry in the Philippines. In occasions such as parties, fiestas, weddings, baptismal rites, and the likes, the participation of liquor such as beer, in, rum, and brandy are always evident. This industry has creat...