An institutional ad and reading campaign for The Filipinas Heritage Library

• Main Authors: Cheng, Cindie Bernice G., Uychinco, Janelle L.
• Format: text
• Language: English
• Published: Animo Repository 2001
• Subjects: Marketing
• Online Access: https://animorepository.dlsu.edu.ph/etd_bachelors/17665
• Institution: De La Salle University

Filipinos are not a reading public. Book readership is generally low and public libraries are more often than not, under budget and operating under functional conditions. Until Filipinos learn to like reading and turn it into a beneficial habit, libraries have no means to earn and maintain itself to...