The effectiveness of stamp cards as a short-term promotional tool in eliciting customer loyalty by Three Tea Stores in Metro Manila

• Main Authors: Cuna, Patricia Ann C., Gabriel, Claudine Abbie S., Lee, Kilyong, Sanico, Darcy Rose V.
• Format: text
• Language: English
• Published: Animo Repository 2012
• Subjects: Business Administration, Management, and Operations
• Online Access: https://animorepository.dlsu.edu.ph/etd_bachelors/17867
• Institution: De La Salle University

This study aimed to know the effectiveness of the use of short-term promotions such as stamp cards utilized by teas stores around Metro Manila in establishing customer loyalty. Since these tea stores have been implementing the use of stamp cards in their stores, the group then decided to test its ef...