The prominence of environmental concern as a factor in the choice of hotels: The case of recent lodgers from the top three (3) green hotels in the Philippines

This study aims to determine the prominence of environmental concern in the choice of hotels of the recent lodgers from the top three (3) green hotels in the Philippines, namely, Sofitel Philippine Plaza, Makati Shangri-La Hotel, and Edsa Shangri-La Hotel. A total of 123 respondents were purposively...

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Main Authors: Acedera, Nicanor Kristann F., Ang, John Timothy L., Barja, Patricia Grace Anne L., Pabalan, Joanne Marie Grace P.
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Language:English
Published: Animo Repository 2013
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Online Access:https://animorepository.dlsu.edu.ph/etd_bachelors/17940
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Institution: De La Salle University
Language: English
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spelling oai:animorepository.dlsu.edu.ph:etd_bachelors-184532022-01-03T00:49:05Z The prominence of environmental concern as a factor in the choice of hotels: The case of recent lodgers from the top three (3) green hotels in the Philippines Acedera, Nicanor Kristann F. Ang, John Timothy L. Barja, Patricia Grace Anne L. Pabalan, Joanne Marie Grace P. This study aims to determine the prominence of environmental concern in the choice of hotels of the recent lodgers from the top three (3) green hotels in the Philippines, namely, Sofitel Philippine Plaza, Makati Shangri-La Hotel, and Edsa Shangri-La Hotel. A total of 123 respondents were purposively surveyed online and manually to satisfy the sampling parameters the study necessitates. A minimum 35 respondents of different gender, educational attainment, and levels of income from the 3 hotels were asked to participate in the study. The newly surfaced factor, environmental concern, was compared with the five (5) other apparent hotel attributes that were seen to directly impact the hotel purchase decision process of lodgers. Despite its increasing prominence as a factor in the choice of hotels in previous studies, results showed that the lodgers in the Philippine context were still practical in choosing hotels which focused more on the hotel attributes that directly affect the hotel experience with Service Quality garnering the most priority. Other factors that followed were (2) Amenities and Facilities, (3) Cost, (4) Location, and (5) Hotel Reputation accordingly. Environmental Programs as a hotel attribute ranked last and was the least prioritized factor. In spite of the seemingly low priority given to environmental programmes, the researchers look into the level of environmental concern to determine whether it is consistent with this phenomenon. The growing consumer environmental concern is affected by different dimensions namely affective, cognitive, and dispositional. With the data gathered by the researchers, it is evident that the respondents have high levels of affective and dispositional aspects. Hence, their cognitive aspects are low. Despite the fact that consumers have the knowledge on environmental issues, this knowledge can further be developed and improved if the cognitive dimension is given much attention. In order to segregate those with high environmental concern and those with low environmental concern, a consumer profile of the niche market consisting of environmentally concerned lodgers must be established. The demographic characteristics matter when it comes to the level of environmental concern due to their level of knowledge and awareness on environmental issues. However, when it comes to the importance given to environmental programs, it is yet to be relevant and prioritized. These demographic characteristics, gender, income and educational attainment do not matter. 2013-01-01T08:00:00Z text https://animorepository.dlsu.edu.ph/etd_bachelors/17940 Bachelor's Theses English Animo Repository Business Administration, Management, and Operations
institution De La Salle University
building De La Salle University Library
continent Asia
country Philippines
Philippines
content_provider De La Salle University Library
collection DLSU Institutional Repository
language English
topic Business Administration, Management, and Operations
spellingShingle Business Administration, Management, and Operations
Acedera, Nicanor Kristann F.
Ang, John Timothy L.
Barja, Patricia Grace Anne L.
Pabalan, Joanne Marie Grace P.
The prominence of environmental concern as a factor in the choice of hotels: The case of recent lodgers from the top three (3) green hotels in the Philippines
description This study aims to determine the prominence of environmental concern in the choice of hotels of the recent lodgers from the top three (3) green hotels in the Philippines, namely, Sofitel Philippine Plaza, Makati Shangri-La Hotel, and Edsa Shangri-La Hotel. A total of 123 respondents were purposively surveyed online and manually to satisfy the sampling parameters the study necessitates. A minimum 35 respondents of different gender, educational attainment, and levels of income from the 3 hotels were asked to participate in the study. The newly surfaced factor, environmental concern, was compared with the five (5) other apparent hotel attributes that were seen to directly impact the hotel purchase decision process of lodgers. Despite its increasing prominence as a factor in the choice of hotels in previous studies, results showed that the lodgers in the Philippine context were still practical in choosing hotels which focused more on the hotel attributes that directly affect the hotel experience with Service Quality garnering the most priority. Other factors that followed were (2) Amenities and Facilities, (3) Cost, (4) Location, and (5) Hotel Reputation accordingly. Environmental Programs as a hotel attribute ranked last and was the least prioritized factor. In spite of the seemingly low priority given to environmental programmes, the researchers look into the level of environmental concern to determine whether it is consistent with this phenomenon. The growing consumer environmental concern is affected by different dimensions namely affective, cognitive, and dispositional. With the data gathered by the researchers, it is evident that the respondents have high levels of affective and dispositional aspects. Hence, their cognitive aspects are low. Despite the fact that consumers have the knowledge on environmental issues, this knowledge can further be developed and improved if the cognitive dimension is given much attention. In order to segregate those with high environmental concern and those with low environmental concern, a consumer profile of the niche market consisting of environmentally concerned lodgers must be established. The demographic characteristics matter when it comes to the level of environmental concern due to their level of knowledge and awareness on environmental issues. However, when it comes to the importance given to environmental programs, it is yet to be relevant and prioritized. These demographic characteristics, gender, income and educational attainment do not matter.
format text
author Acedera, Nicanor Kristann F.
Ang, John Timothy L.
Barja, Patricia Grace Anne L.
Pabalan, Joanne Marie Grace P.
author_facet Acedera, Nicanor Kristann F.
Ang, John Timothy L.
Barja, Patricia Grace Anne L.
Pabalan, Joanne Marie Grace P.
author_sort Acedera, Nicanor Kristann F.
title The prominence of environmental concern as a factor in the choice of hotels: The case of recent lodgers from the top three (3) green hotels in the Philippines
title_short The prominence of environmental concern as a factor in the choice of hotels: The case of recent lodgers from the top three (3) green hotels in the Philippines
title_full The prominence of environmental concern as a factor in the choice of hotels: The case of recent lodgers from the top three (3) green hotels in the Philippines
title_fullStr The prominence of environmental concern as a factor in the choice of hotels: The case of recent lodgers from the top three (3) green hotels in the Philippines
title_full_unstemmed The prominence of environmental concern as a factor in the choice of hotels: The case of recent lodgers from the top three (3) green hotels in the Philippines
title_sort prominence of environmental concern as a factor in the choice of hotels: the case of recent lodgers from the top three (3) green hotels in the philippines
publisher Animo Repository
publishDate 2013
url https://animorepository.dlsu.edu.ph/etd_bachelors/17940
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