Friends and fellow travelers : comparative influence of review sites and friends on hotel choice

• المؤلف الرئيسي: Duffy, Andrew
• مؤلفون آخرون: Wee Kim Wee School of Communication and Information
• التنسيق: مقال
• اللغة: English
• منشور في: 2019
• الموضوعات: DRNTU::Social sciences::Mass media; eWOM; Trust
• الوصول للمادة أونلاين: https://hdl.handle.net/10356/82839; http://hdl.handle.net/10220/48161
• المؤسسة: Nanyang Technological University

Purpose– This paper aims to examine when travelers are more influenced by friends (word-of-mouth [WOM]) with limited knowledge of hotels but an understanding of the traveler, and when by review sites (electronic word-of-mouth [eWOM]) which have immense experience of hotels but cannot know the indivi...