Movie selection and e-WOM preference : a cross-cultural perspective

• Main Authors: Hao, Xiaoming, Dogruel, Leyla
• Other Authors: Wee Kim Wee School of Communication and Information
• Format: Article
• Language: English
• Published: 2019
• Subjects: Individual Cultural Orientation; E-WOM; Social sciences::Communication
• Online Access: https://hdl.handle.net/10356/106957; http://hdl.handle.net/10220/48986; https://ijoc.org/index.php/ijoc/article/view/5221
• Institution: Nanyang Technological University

This article investigates the quantity- and quality-motivated bandwagon effects on individual movie selection from a cross-cultural perspective. Based on theories of information processing and decision making, we examined how people from different cultural backgrounds (e.g., collective versus indivi...