Movie selection and e-WOM preference : a cross-cultural perspective
This article investigates the quantity- and quality-motivated bandwagon effects on individual movie selection from a cross-cultural perspective. Based on theories of information processing and decision making, we examined how people from different cultural backgrounds (e.g., collective versus indivi...
Saved in:
| Main Authors: | , |
|---|---|
| 其他作者: | |
| 格式: | Article |
| 語言: | English |
| 出版: |
2019
|
| 主題: | |
| 在線閱讀: | https://hdl.handle.net/10356/106957 http://hdl.handle.net/10220/48986 https://ijoc.org/index.php/ijoc/article/view/5221 |
| 標簽: |
添加標簽
沒有標簽, 成為第一個標記此記錄!
|