Movie selection and e-WOM preference : a cross-cultural perspective
This article investigates the quantity- and quality-motivated bandwagon effects on individual movie selection from a cross-cultural perspective. Based on theories of information processing and decision making, we examined how people from different cultural backgrounds (e.g., collective versus indivi...
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| Main Authors: | , |
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| Other Authors: | |
| Format: | Article |
| Language: | English |
| Published: |
2019
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| Subjects: | |
| Online Access: | https://hdl.handle.net/10356/106957 http://hdl.handle.net/10220/48986 https://ijoc.org/index.php/ijoc/article/view/5221 |
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| Institution: | Nanyang Technological University |
| Language: | English |