A service plan for U-Franchise Sales & Management, Inc.

• Main Author: Canlas, Patrick Louis Lopez-Tan
• Format: text
• Language: English
• Published: Animo Repository 2011
• Subjects: Marketing
• Online Access: https://animorepository.dlsu.edu.ph/etd_bachelors/18042
• Institution: De La Salle University

U-Franchise Sales and Management Inc. is a firm that provides services such as franchise marketing, franchise sales and brokerage, and site selection assistance. It was founded in 2008 as a marketing affiliate of top consultancy firm Francorp Philippines. Until October 2011, U-Franchise marketing services were limited to Francorp clients only. With the unique service offering marketing services for franchisors as long as they have a franchise model the company's goals are to increase awareness, number of franchisors, and franchisees. Specifically, the company plans to increase awareness to 50%, increase the current franchisors from 23 to 30, to retain 100% of the current franchisor clients, and to sell a total of 300 franchises all of these goals are intended to be achieved on the first year. In order to achieve these objectives, the company will have to create a multi-functional database of all its leads, franchisees, franchises, and sales track records to have the essential information organized. Cost-efficient strategies using below the line advertising aimed at the target market shall be implemented as the company is on a tight budget. Sales pitch and spiels shall be used as a standard for telemarketing. A budgeted but efficient investment plan of Php45,280 is required for the implementations of all the strategies. The goal of the service plan is to create awareness and in the long run, turn U-Franchise into the top-of-mind franchise brokerage firm in the country for its quality marketing and sales services.