An integrated marketing communications campaign for Belo men soap
This P15 million integrated communications campaign was designed as an introductory launch of Belo Men soap, a product of the Belo Men line. This campaign will run on continuous weights from May to July and the target market is expected to become aware and appreciate the benefits of Belo Men soap by...
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| Main Author: | |
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| Format: | text |
| Language: | English |
| Published: |
Animo Repository
2012
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| Subjects: | |
| Online Access: | https://animorepository.dlsu.edu.ph/etd_bachelors/18053 |
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| Institution: | De La Salle University |
| Language: | English |