An integrated marketing communications campaign for Belo men soap

This P15 million integrated communications campaign was designed as an introductory launch of Belo Men soap, a product of the Belo Men line. This campaign will run on continuous weights from May to July and the target market is expected to become aware and appreciate the benefits of Belo Men soap by...

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Bibliographic Details
Main Author: Adriatico, Arianne Grace
Format: text
Language:English
Published: Animo Repository 2012
Subjects:
Online Access:https://animorepository.dlsu.edu.ph/etd_bachelors/18053
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Institution: De La Salle University
Language: English
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