A marketing plan for Benefit Cosmetics Philippines' Box O' Powder Lip Gloss

Benefit Cosmetics finally opened its doors in the Philippines last December 2011 in Greenbelt 5. After much success in only its first month of operation, it seems as if the year 2012 appears to bring in more success for the brand as it expands to Rustan's Glorietta and Shangri-La. The brand...

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Bibliographic Details
Main Author: Aseoche, Katrina Aynrand C.
Format: text
Language:English
Published: Animo Repository 2012
Subjects:
Online Access:https://animorepository.dlsu.edu.ph/etd_bachelors/18055
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Institution: De La Salle University
Language: English