The more the merrier: An integrated marketing communications campaign for Western Union Services (Philippines) Inc.
Western Union has been in the money transfer industry for over 135 years and unlie its competitors, it hasn't gone into any other ventures. Its concentration on money transfer services makes it an expert in its field that it is able to provide high quality service and security to its customers....
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| Format: | text |
| Language: | English |
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Animo Repository
2011
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| Subjects: | |
| Online Access: | https://animorepository.dlsu.edu.ph/etd_bachelors/18078 |
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| Institution: | De La Salle University |
| Language: | English |