An integrated marketing campaign on Coffee-Mate by Nestle

• Main Authors: Lee, Jerica Lois T., Maguad, Johmyll A., Ong, Mae Katherine R., Pagcaliwagan, Gabriel R.
• Format: text
• Language: English
• Published: Animo Repository 2010
• Subjects: Marketing
• Online Access: https://animorepository.dlsu.edu.ph/etd_bachelors/18081
• Institution: De La Salle University

Taking its cue from the emergence and the ensuing success of the coffee industry in the Philippines, Coffee-Mate, the foremost non-dairy coffee whitener in the country, has established itself not only as the pioneer but also the locally leading coffee whitener brand since 1985. Nestle introduced to...