A marketing plan for Travel Factor presented to the TF Adventure Travel, Inc.

• Main Authors: Chua, Franchesca Lao, Lao, Hanz Chan, Lim, Ria Gabrielle Uy, Rios, Marian Fragante
• Format: text
• Language: English
• Published: Animo Repository 2014
• Subjects: Marketing
• Online Access: https://animorepository.dlsu.edu.ph/etd_bachelors/18117
• Institution: De La Salle University

With its alluring destinations and vast resources, the Philippines has started to become a travelling hub for adventure seekers all over the world. From the powerful waves of La Union to the immaculate sunrises at Mt. Pulag, a group of friends started to refine a vision and turn it into their own reality. With their passions at stake, this group of young individuals pioneered an expedition that eventually led to the start of their own company, Travel Factor. Travel Factor is one of the first adventure tour operators in the Philippines. It provides many different tour packages to various wondrous destinations in and outside the Philippines. The company prides itself for being able to provide travellers with an escape that is surely to bring excitement to their lives. Moreover, it also aims to answer the need of fulfilment and belongingness of its patrons through its products and services. The ever-changing patterns in the needs of current young adults are also working to the brands advantage. Travelling has started to become a staple amongst its target market, thus bringing more promise in its already growing business. However, to achieve its fullest potential, Travel Factor has to work its way to the consciousness of the right target market. Not only that, but it also has to retain awareness, induce trials and sustain retention to secure a strong positioning in the industry. This marketing plan aims to help Travel Factor achieve these goals and bring out the best of what the company has. The group has created a variety of strategies and computations for the next 5 years to assist Travel Factor to reach its goal.