A marketing plan for Dr. Martens Philippines
Dr. Martens has been in the industry for more than 50 years. It has captured the market in 1960s with its round-toe, yellow-stitched, and Bouncing Soles design that has been associated with the idea of rebellion. Over the years, Dr. Martens association with different groups, ranging from working cla...
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| Main Authors: | , , , |
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| Format: | text |
| Language: | English |
| Published: |
Animo Repository
2013
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| Subjects: | |
| Online Access: | https://animorepository.dlsu.edu.ph/etd_bachelors/18122 |
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| Institution: | De La Salle University |
| Language: | English |