A marketing plan for Dr. Martens Philippines

• Main Authors: Dar Juan, Hannah Althea SP., Demafeliz, Katrina Bianca S., Peralta, Gianella Regelle V., Sta. Rita, Kim V.
• Format: text
• Language: English
• Published: Animo Repository 2013
• Subjects: Marketing
• Online Access: https://animorepository.dlsu.edu.ph/etd_bachelors/18122
• Institution: De La Salle University

Dr. Martens has been in the industry for more than 50 years. It has captured the market in 1960s with its round-toe, yellow-stitched, and Bouncing Soles design that has been associated with the idea of rebellion. Over the years, Dr. Martens association with different groups, ranging from working cla...