A marketing plan for Gateway Mall
Araneta Center Inc. is the branch of Araneta group in charge of mall operations inside the Center, namely: Gateway, Ali Mall and Farmers Plaza.. This paper focuses on Gateway mall and how our marketing plan would position Gateway as a mall where customers can have a holistic mall experience in a sho...
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| Main Authors: | , , |
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| Format: | text |
| Language: | English |
| Published: |
Animo Repository
2012
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| Subjects: | |
| Online Access: | https://animorepository.dlsu.edu.ph/etd_bachelors/18136 |
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| Institution: | De La Salle University |
| Language: | English |