A marketing plan for Gateway Mall

Araneta Center Inc. is the branch of Araneta group in charge of mall operations inside the Center, namely: Gateway, Ali Mall and Farmers Plaza.. This paper focuses on Gateway mall and how our marketing plan would position Gateway as a mall where customers can have a holistic mall experience in a sho...

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Bibliographic Details
Main Authors: Casaol, Maria Jellica S., De Sagun, Allan Andrew G., Hernaez, Merryl R.
Format: text
Language:English
Published: Animo Repository 2012
Subjects:
Online Access:https://animorepository.dlsu.edu.ph/etd_bachelors/18136
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Institution: De La Salle University
Language: English
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