Nike Golf: A marketing plan presented to Pacsports Philippines Incorporated

• Main Authors: Lim, Chris Gervy T., Segismundo, Juan Carlos R., Recoter, Lean Marxelle P., Yuyek, Earle Nicholas T.C.
• Format: text
• Language: English
• Published: Animo Repository 2014
• Subjects: Marketing
• Online Access: https://animorepository.dlsu.edu.ph/etd_bachelors/18153
• Institution: De La Salle University

The golf industry is small in the Philippines. There are only over 50,000 golfers playing across 139 registered golf clubs in the country, consistent with the National Golf Association of the Philippines (NGAP), data 2012. It may seem like a small sport, but the sport itself is very expensive. Just...