Nike : a case study an examination of perceived performance, brand reputation, satisfaction & loyalty.

• Main Authors: Hooi, MunHon., Chow, Joana Ka Wai., Lim, Chuan Seng.
• 其他作者: Hooi, Den Huan
• 格式: Final Year Project
• 出版: 2008
• 主題: DRNTU::Business::Marketing
• 在線閱讀: http://hdl.handle.net/10356/9109

The objective of this report is to examine the relationships of loyalty, perceived performance, reputation and satisfaction. The findings will enhance the ability of corporates to devise marketing policies that would be most appropriate and effective in ensuring customer loyalty in the products they...