Nike : a case study an examination of perceived performance, brand reputation, satisfaction & loyalty.

Nike : a case study an examination of perceived performance, brand reputation, satisfaction & loyalty.

The objective of this report is to examine the relationships of loyalty, perceived performance, reputation and satisfaction. The findings will enhance the ability of corporates to devise marketing policies that would be most appropriate and effective in ensuring customer loyalty in the products they...

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Main Authors: Hooi, MunHon., Chow, Joana Ka Wai., Lim, Chuan Seng.
Other Authors: Hooi, Den Huan
Format: Final Year Project
Published: 2008
Subjects:
DRNTU::Business::Marketing
Online Access:http://hdl.handle.net/10356/9109
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Institution: Nanyang Technological University
id sg-ntu-dr.10356-9109
record_format dspace
spelling sg-ntu-dr.10356-91092023-05-19T05:45:01Z Nike : a case study an examination of perceived performance, brand reputation, satisfaction & loyalty. Hooi, MunHon. Chow, Joana Ka Wai. Lim, Chuan Seng. Hooi, Den Huan Nanyang Business School DRNTU::Business::Marketing The objective of this report is to examine the relationships of loyalty, perceived performance, reputation and satisfaction. The findings will enhance the ability of corporates to devise marketing policies that would be most appropriate and effective in ensuring customer loyalty in the products they market. 2008-09-24T07:28:41Z 2008-09-24T07:28:41Z 2003 2003 Final Year Project (FYP) http://hdl.handle.net/10356/9109 Nanyang Technological University application/pdf
institution Nanyang Technological University
building NTU Library
continent Asia
country Singapore
Singapore
content_provider NTU Library
collection DR-NTU
topic DRNTU::Business::Marketing
spellingShingle DRNTU::Business::Marketing
Hooi, MunHon.
Chow, Joana Ka Wai.
Lim, Chuan Seng.
Nike : a case study an examination of perceived performance, brand reputation, satisfaction & loyalty.
description The objective of this report is to examine the relationships of loyalty, perceived performance, reputation and satisfaction. The findings will enhance the ability of corporates to devise marketing policies that would be most appropriate and effective in ensuring customer loyalty in the products they market.
author2 Hooi, Den Huan
author_facet Hooi, Den Huan
Hooi, MunHon.
Chow, Joana Ka Wai.
Lim, Chuan Seng.
format Final Year Project
author Hooi, MunHon.
Chow, Joana Ka Wai.
Lim, Chuan Seng.
author_sort Hooi, MunHon.
title Nike : a case study an examination of perceived performance, brand reputation, satisfaction & loyalty.
title_short Nike : a case study an examination of perceived performance, brand reputation, satisfaction & loyalty.
title_full Nike : a case study an examination of perceived performance, brand reputation, satisfaction & loyalty.
title_fullStr Nike : a case study an examination of perceived performance, brand reputation, satisfaction & loyalty.
title_full_unstemmed Nike : a case study an examination of perceived performance, brand reputation, satisfaction & loyalty.
title_sort nike : a case study an examination of perceived performance, brand reputation, satisfaction & loyalty.
publishDate 2008
url http://hdl.handle.net/10356/9109
_version_ 1770567000069767168

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