Nike : a case study an examination of perceived performance, brand reputation, satisfaction & loyalty.

• Main Authors: Hooi, MunHon., Chow, Joana Ka Wai., Lim, Chuan Seng.
• Other Authors: Hooi, Den Huan
• Format: Final Year Project
• Published: 2008
• Subjects: DRNTU::Business::Marketing
• Online Access: http://hdl.handle.net/10356/9109
• Institution: Nanyang Technological University

The objective of this report is to examine the relationships of loyalty, perceived performance, reputation and satisfaction. The findings will enhance the ability of corporates to devise marketing policies that would be most appropriate and effective in ensuring customer loyalty in the products they...