Hotel food and beverage loyalty programmes : an examination of the loyalty effect.

• Main Authors: Ho, Joan Yooi Feng., Tang, Susan Mei Ling.
• Other Authors: Maclaurin, Donald John
• Format: Theses and Dissertations
• Language: English
• Published: 2008
• Subjects: DRNTU::Business::Marketing::Consumer behavior
• Online Access: http://hdl.handle.net/10356/7330
• Institution: Nanyang Technological University

The purpose of this research is to examine the relationships between hotel loyalty programmes, customer perceived value and the loyalty effect. The differences of consumer behaviour among those who are involved in the hotel loyalty programmes, in other loyalty programmes or not involved in any loyal...