An integrated marketing campaign for Fit 'n Right

• Main Authors: dela Cruz, Renee Lynn Tayag, Go, Camille Franchesca Cruz, Go, Wingelyn Wendy Chua, Ko, Tiffany Ang, Ting, Adrianne Quebrar
• Format: text
• Language: English
• Published: Animo Repository 2011
• Subjects: Marketing
• Online Access: https://animorepository.dlsu.edu.ph/etd_bachelors/18156
• Institution: De La Salle University

Fit 'n Right has established itself as one of the top contenders of slimming beverages since it launched its first variant in September 2006. Pioneering in L-Carnitine, it has introduced and set to the minds of the market its association of the brand to weight loss. Because of its innovative br...