A marketing plan for MYX Magazine

• Main Authors: Garcia, Johann Alfonso, Lipio, Catherine Joy., Mallari, Juan Paolo, Yao, Kevin Brian
• Format: text
• Language: English
• Published: Animo Repository 2010
• Subjects: Marketing
• Online Access: https://animorepository.dlsu.edu.ph/etd_bachelors/18164
• Institution: De La Salle University

ABS-CBN Publishing (now Cable Channel and Print Media Group, or CCPMG) is the publisher of Myx Magazine. The researchers have been tasked to formulate strategies that would drive up both circulation and advertising revenues for the magazine. With the assumption that greater numbers in circulation is...