A marketing plan for MYX Magazine

ABS-CBN Publishing (now Cable Channel and Print Media Group, or CCPMG) is the publisher of Myx Magazine. The researchers have been tasked to formulate strategies that would drive up both circulation and advertising revenues for the magazine. With the assumption that greater numbers in circulation is...

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Bibliographic Details
Main Authors: Garcia, Johann Alfonso, Lipio, Catherine Joy., Mallari, Juan Paolo, Yao, Kevin Brian
Format: text
Language:English
Published: Animo Repository 2010
Subjects:
Online Access:https://animorepository.dlsu.edu.ph/etd_bachelors/18164
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Institution: De La Salle University
Language: English

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