A proposed marketing plan for Haagen-Dazs through HD Marketing & Distribution Philippines, Inc.
Ice cream is considered to be an essential part of the food dessert category. Aside from the juggernauts of the industry, Selecta and Nestlé, HD Marketing & Distribution Philippines, Inc., which brought the Häagen-Dazs brand to the country fifteen years ago, has settled itself in a niche marke...
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| Main Authors: | , , |
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| Format: | text |
| Language: | English |
| Published: |
Animo Repository
2011
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| Subjects: | |
| Online Access: | https://animorepository.dlsu.edu.ph/etd_bachelors/18169 |
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| Institution: | De La Salle University |
| Language: | English |