A proposed marketing plan for Haagen-Dazs through HD Marketing & Distribution Philippines, Inc.

• Main Authors: Coyiuto, Ma. Rosalina, Sy, Dana Iriza, Uy, Dana Clarisse
• Format: text
• Language: English
• Published: Animo Repository 2011
• Subjects: Marketing
• Online Access: https://animorepository.dlsu.edu.ph/etd_bachelors/18169
• Institution: De La Salle University

Ice cream is considered to be an essential part of the food dessert category. Aside from the juggernauts of the industry, Selecta and Nestlé, HD Marketing & Distribution Philippines, Inc., which brought the Häagen-Dazs brand to the country fifteen years ago, has settled itself in a niche marke...