A proposed marketing plan for Light Living Interior Designs

• Main Authors: Balmes, Zandra Kaye, Lao, Alvin Jefferson, Lavares, Danielle Frances, Litonjua, Kyle Randell
• Format: text
• Language: English
• Published: Animo Repository 2011
• Subjects: Marketing
• Online Access: https://animorepository.dlsu.edu.ph/etd_bachelors/18172
• Institution: De La Salle University

The real estate and interior design industries are directly proportionate and are both booming due to the increase of annual gross income and disposable income of household segments. Due to the increase of Overseas Filipino Workers (OFWs) remittances which have now amounted to P20.1 billion, the middle class today has the opportunity to splurge on investments such as real estate. The continuous increase of the Philippines working class population who have higher purchasing power is also an opportunity. This segment is financially able to construct and improve their homes to their own comfort and families are able to allocate a budget for leisure and other wants. Light Living Interior Designs (LLID) primary business is creating and executing designs for low-rise, medium-rise and high-rise buildings and condominium units. It concentrates on fit-outs and furnishings of bare and semi-furnished units of these buildings and condominiums. LLID offers the complete package of design, execution, and full set of furniture and fixtures to the convenience of clients. The target market is the working, middle class condo unit owners, from ages 30 to 59, from National Capital Region (NCR) who plan to have their units subjected to interior design. Collaterals such as flyers and brochures will be properly distributed to end users and real estate agents, as well as development of a showroom, will be done to increase awareness and customer relations. Online advertisements will be posted in legitimate real estate websites and online sales promotions and PR will also be executed.