A marketing plan for Odyssey Music and Video

Odyssey has been known as a retail store for CDs and DVDs but since technology has evolved, the music and the movie industries have been affected. These changes have pushed Odyssey to make decisions on the path it is taking. The company has decided to sell gadgets and accessories. Odyssey is positio...

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Bibliographic Details
Main Authors: Paa, Angelica J., Ramos, Hannah Jane D., Salcedo, Hazel A., Tan, Jerieca Aiko S.
Format: text
Language:English
Published: Animo Repository 2010
Subjects:
Online Access:https://animorepository.dlsu.edu.ph/etd_bachelors/18177
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Institution: De La Salle University
Language: English
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