An integrated marketing communications campaign for 3M Scotch-Brite Heavy Duty Scrub Sponge

3M Philippines has been in the business of providing smart solutions for 48 years now. One of the brands under 3M is 3M Scotch-Brite, which primarily caters to the household cleaning industry. 3M Scotch-Brite is usually associated with kitchen cleaning because of the famous scrub sponge they have de...

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Bibliographic Details
Main Authors: Dennis, Regine Barry R., Espiritu, Anna Tricia G., Kimura, Harumi Jane J., Lagman, Efril Rissa E., Ng Cha, Kylie Anne O.
Format: text
Language:English
Published: Animo Repository 2012
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Online Access:https://animorepository.dlsu.edu.ph/etd_bachelors/18189
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Institution: De La Salle University
Language: English

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