An integrated marketing communications campaign for 3M Scotch-Brite Heavy Duty Scrub Sponge

• Main Authors: Dennis, Regine Barry R., Espiritu, Anna Tricia G., Kimura, Harumi Jane J., Lagman, Efril Rissa E., Ng Cha, Kylie Anne O.
• Format: text
• Language: English
• Published: Animo Repository 2012
• Subjects: Marketing
• Online Access: https://animorepository.dlsu.edu.ph/etd_bachelors/18189
• Institution: De La Salle University

3M Philippines has been in the business of providing smart solutions for 48 years now. One of the brands under 3M is 3M Scotch-Brite, which primarily caters to the household cleaning industry. 3M Scotch-Brite is usually associated with kitchen cleaning because of the famous scrub sponge they have de...