A marketing plan for Levi's Tailored Jeans
Levi Strauss Co® started in 1873. In 1972, Levi Strauss Philippines Inc® was created as the local subsidiary for the global firm. Levi's®, being the pioneer in jeans has become the brand of choice for men aged 35 to 45. The brands period of existence may have contributed to the image that the...
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| Main Authors: | , , , |
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| Format: | text |
| Language: | English |
| Published: |
Animo Repository
2012
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| Subjects: | |
| Online Access: | https://animorepository.dlsu.edu.ph/etd_bachelors/18195 |
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| Institution: | De La Salle University |
| Language: | English |