A marketing plan for ACCEL Running Shoes

This is a marketing plan for ACCEL's running shoes which currently promotes Push Your Limits for their running shoes. The group conducted UAI surveys on different locations where there are runners aged 15-25 years old who exercise for health and fitness. It scores a relatively low brand awarene...

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Bibliographic Details
Main Authors: Da Sol, Kwon, Ling, Jessica, Rebaldo, Hana, Santillan, Chelsea
Format: text
Language:English
Published: Animo Repository 2012
Subjects:
Online Access:https://animorepository.dlsu.edu.ph/etd_bachelors/18199
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Institution: De La Salle University
Language: English
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