A marketing plan for MINI Cooper Philippines presented to the Autohub Group of Companies

• المؤلفون الرئيسيون: Chua, Regine Elissa U., Garcia, Jose Alvaro B., Sta. Ana, Katrina Janine M.
• التنسيق: text
• اللغة: English
• منشور في: Animo Repository 2014
• الموضوعات: Marketing
• الوصول للمادة أونلاين: https://animorepository.dlsu.edu.ph/etd_bachelors/18206

The automotive industry in the Philippines is thriving with an increasing rate of passenger cars being sold all over the country. Under passenger cars there are those sold at a premium price in which can be further classified by size. Brands like Audi, BMW, Lexus, Mercedes-Benz, Peugeot, Beetle, Vol...