An integrated marketing communications campaign as part of the HIV/AIDS prevention efforts of the AIDS Society of the Philippines

It has been widely held that HIV and AIDS afflicted only mature individuals. However, recent studies reveal that nowadays, people as young as 15-24 years of age are suffering from HIV. The average age of infection is now 20-29 years old instead of the previous 30-35. Many HIV-prevention efforts in t...

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Bibliographic Details
Main Authors: Ong, Marianne Bernadette Y., Panuelos, Clarisse Shaina C., Poblete, Janela Isobel J., Tan, Joanna Erika V., Ti Yu, Bill Ernest L.
Format: text
Language:English
Published: Animo Repository 2010
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Online Access:https://animorepository.dlsu.edu.ph/etd_bachelors/18209
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Institution: De La Salle University
Language: English