An integrated marketing communications campaign as part of the HIV/AIDS prevention efforts of the AIDS Society of the Philippines

• Main Authors: Ong, Marianne Bernadette Y., Panuelos, Clarisse Shaina C., Poblete, Janela Isobel J., Tan, Joanna Erika V., Ti Yu, Bill Ernest L.
• Format: text
• Language: English
• Published: Animo Repository 2010
• Subjects: Marketing
• Online Access: https://animorepository.dlsu.edu.ph/etd_bachelors/18209
• Institution: De La Salle University

It has been widely held that HIV and AIDS afflicted only mature individuals. However, recent studies reveal that nowadays, people as young as 15-24 years of age are suffering from HIV. The average age of infection is now 20-29 years old instead of the previous 30-35. Many HIV-prevention efforts in t...