Fear appeal in AIDS prevention messages targeted at adolescents.
Fear appeals have often been used in AIDS prevention messages. This study examined the influence of demographic, psychological and social factors on the acceptance of fear-related AIDS presentation messages among adolescents in Singapore.
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| Format: | Theses and Dissertations |
| Published: |
2008
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| Online Access: | http://hdl.handle.net/10356/2053 |
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| Institution: | Nanyang Technological University |