Fear appeal in AIDS prevention messages targeted at adolescents.

Fear appeals have often been used in AIDS prevention messages. This study examined the influence of demographic, psychological and social factors on the acceptance of fear-related AIDS presentation messages among adolescents in Singapore.

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Bibliographic Details
Main Author: Wong, Donna Shy Yun.
Other Authors: Lee, Wai Peng
Format: Theses and Dissertations
Published: 2008
Subjects:
Online Access:http://hdl.handle.net/10356/2053
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Institution: Nanyang Technological University
id sg-ntu-dr.10356-2053
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spelling sg-ntu-dr.10356-20532019-12-10T12:58:16Z Fear appeal in AIDS prevention messages targeted at adolescents. Wong, Donna Shy Yun. Lee, Wai Peng Wee Kim Wee School of Communication and Information DRNTU::Social sciences::Communication::Public opinion Fear appeals have often been used in AIDS prevention messages. This study examined the influence of demographic, psychological and social factors on the acceptance of fear-related AIDS presentation messages among adolescents in Singapore. ​Master of Mass Communication 2008-09-10T08:38:51Z 2008-09-10T08:38:51Z 2001 2001 Thesis http://hdl.handle.net/10356/2053 Nanyang Technological University application/pdf
institution Nanyang Technological University
building NTU Library
country Singapore
collection DR-NTU
topic DRNTU::Social sciences::Communication::Public opinion
spellingShingle DRNTU::Social sciences::Communication::Public opinion
Wong, Donna Shy Yun.
Fear appeal in AIDS prevention messages targeted at adolescents.
description Fear appeals have often been used in AIDS prevention messages. This study examined the influence of demographic, psychological and social factors on the acceptance of fear-related AIDS presentation messages among adolescents in Singapore.
author2 Lee, Wai Peng
author_facet Lee, Wai Peng
Wong, Donna Shy Yun.
format Theses and Dissertations
author Wong, Donna Shy Yun.
author_sort Wong, Donna Shy Yun.
title Fear appeal in AIDS prevention messages targeted at adolescents.
title_short Fear appeal in AIDS prevention messages targeted at adolescents.
title_full Fear appeal in AIDS prevention messages targeted at adolescents.
title_fullStr Fear appeal in AIDS prevention messages targeted at adolescents.
title_full_unstemmed Fear appeal in AIDS prevention messages targeted at adolescents.
title_sort fear appeal in aids prevention messages targeted at adolescents.
publishDate 2008
url http://hdl.handle.net/10356/2053
_version_ 1681037497146015744